Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment.

Download Now: How to Start a Successful Blog [Free Guide]

If you’re writing a blog for a business, those stats make blog SEO a pretty big deal.

Whenever I approach a post, I keep SEO in mind — even if I’m just writing on my personal blog for fun. A strong SEO strategy helps me boost my message and connect with more engaged readers.

But what is blog SEO? And how can you optimize your blog for search engines?

Get ready for an in-depth exploration into the world of keywords, backlinks, and content optimization.